Bernadette is a marketing strategist with 30 years’ experience in the sector. She has worked on global brands such as Apple, American Express, Colgate, BHP, McDonalds and many others and created award winning campaigns for a raft of others.
She is an experienced entrepreneur and the director of a number of businesses including the Australian School of Copywriting and her consulting firm, BMS Consulting. Her clients include Lend Lease, Stockland, the Property Council of Australia, Mirvac, KPMG, Goldman Sachs and many others.
She is the author of two bestselling novels on digital entrepreneurship (How to Build an Online Business and Secrets of Online Entrepreneurs) and a ghost-writer of business books for leading entrepreneurs. Her third book, documenting the success of the founders behind the billion dollar start-ups Catch of the Day, Menulog and Scoopon is due out November 2020.
Her podcast How to Build an Online Business is one of Triple M’s most popular podcasts and she is in high demand as a media commentator, keynote speaker and facilitator on the topics of innovation, women in technology, AI and machine learning at leading business and technology conferences.
She has a degree in business and marketing from the University of South Australia, is an accredited NLP, DiSC, and MBTI (Myers Brigg Type Indicator) facilitator and is a recipient of the Prince Charles Silver Jubliee Award for Outstanding Achievement.
She is the winner of the Bendigo Bank Business Award for Excellence, is a nominee in the 2020 Top 50 Small Business Leaders Award, and with her CTO co-founder, the winner of the Asset Management National Conference Pitch Competition, a finalist with the Amazon Web Services (AWS) Machine Learning Pitch Event, and a nominee in the Top 20 Hottest AI Companies in Australia.